Monthly Archives: August 2012

The Women Who’ve Transformed A Mars Rover Into A Sassy Social Superstar

NASA is no stranger to social media. The space agency has been actively working to reach out to the public over the Internet for quite some time now. But NASA seems to have reached its high point so far in social media when it comes to the Mars Curiosity rover. The rover’sTwitter feed currently has over 930,000 followers, and its Facebook page has over 250,000 fans.

One of the things that makes these pages so engaging and popular is that they’re written in the first person.Curiosity, it turns out, has quite the brassy personality. She litters her twitter feed with pop culture references, tweetspeak, and a bold attitude.

(more…)

Tagged , , , , , , ,

Gabby Douglas Wins Gold in the Olympics

LONDON – From the top of the podium, with the final bars of the national anthem still echoing through the gymnastics hall, Gabby Douglas’s smile seemed even brighter.

Even brighter than when she stuck each impossible landing here this week, even brighter than the gold medal hanging from her neck, even brighter than the future of both she and USA Gymnasticsafter this historic star turn.

It’s the smile that will forever be one of the signature images of these Olympics, the smile that will sell a million boxes of cereal or sneakers, the smile that will beam off countless magazine covers to come.

And it is the smile that will haunt every other competitor she left in a heap behind her – the sweet, wonderful smile of one of the most cold-blooded sporting assassins you’ll ever find.

(more…)

Tagged , , ,